Celebrate The Best Of Southwest Iowa

This year, Best of Southwest Iowa is going green — a refresh that fits the brand and the season. Green signals growth, freshness, and renewal, which mirrors what the competition represents: new nominees, new winners, and a directory that keeps expanding across our region. It’s also a natural fit for Southwest Iowa, echoing the farmland and agricultural roots that drive our collective community. In marketing, green reads as trustworthy, healthy, and forward-moving — qualities that reinforce BOSWIA’s reputation as a credible source for the region’s best businesses, unaffected by who wins or loses each year.

Take a hard look at your own brand. Does your color palette, your signage, your website still say what you want it to say about your business — or is it depicting choices made years ago? If BOSWIA can refresh its image every year to stay fresh, what’s stopping you from doing the same? Best of Southwest Iowa isn’t just a contest; it’s a web marketing tool, an information source, and a fun way to celebrate Southwest Iowa.